(By Immanuel James Ibe-Anyanwu)
There was that billboard of a
certain West-African president who was dressed in an Igbo traditional attire. A
loud caption gave meaning:"Igwe!" It was easy to locate the source of
that cultural benefaction, credit rightfully placed at the feet of Nollywood,
Nigeria's largest exporter of culture and values. Books and the social media
can tell the Nigerian story, but none can boast the compelling, even hypnotic
power of the movie.
Which is why we should worry
about the competence of movie makers—their cultural intelligence and sense of
sensational restraint. Their products speak to millions, most of whom are
illiterate and poor, but powerful. Powerful in their sheer number, in their
capacity to spread a social or religious poison. They are the very agencies
often punctual at lynching scenes, consumers of wild superstitions on whom
depends the fate of that fellow accused of manhood theft in the local market.


