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Nigeria’s film industry, or Nollywood, long defined by its physical distribution—from VHS tapes to Compact discs to theaters—is now being reshaped by algorithms, audience data, and the economics of digital platforms, thus creating a new labor dynamic and expanding cinema’s cultural footprint.
By the time Omoni Oboli realized she had become one of the most powerful distributors in Nigerian cinema, the phone call had already come.
It was from Google. The message, Oboli recalls, was simple: she had been named the top content creator on YouTube Nigeria for 2025.
“I said, ‘I don’t understand how’. I was actually really surprised,” the Nigerian actor and producer recalls to FORBES AFRICA.
The numbers tell the story she initially struggled to believe. Her channel, with more than 1.8 million subscribers, has become a global pipeline for Nollywood storytelling. One of her films, Love In Every Word, has surpassed 32 million views—making it the most-watched Nollywood film on Alphabet’s video-sharing platform, YouTube, last year.














