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Rita Dominic; Photo source: RitaDominicOfficial/Facebook
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(University World News) Nollywood, Nigeria’s vibrant film industry, has come of
age by attracting tertiary educated audiences and can be used effectively as an
integration tool in West Africa and beyond, says Dr Oluyemi Oyenike Fayomi, a
senior lecturer at Covenant University in Nigeria.
Addressing more than 500 delegates at the 14th General
Assembly of the Council for the Development of Social Science Research in
Africa – CODESRIA – held in Dakar from June 8-12, Fayomi said Nollywood
productions were rapidly gaining continental acceptance.
“Nollywood video productions are not just providing
entertainment to residents of mega urban slums such as Makoko in Lagos or
Kibera in Nairobi, but have penetrated gated communities of highly educated
people in Sub-Saharan Africa and the African diaspora.”
A success story
It is hard to avoid Nigerian films in Africa, as they
have defied the concept of the developed world cinema where feature films and
high-end documentaries are screened in theatres. Nollywood filmmakers rely
heavily on videos that are screened in informal settings such as buses, food
kiosks, hotels and restaurants, and street and home theatres.
