Adichie: Stories, Diversity, and What Matters

Inbound

Feature Film Languages and Cultural Diversity

Language of production in feature films, 2011

What do the offerings of the local cinema hall or multiplex tell us about cultural diversity in the 21^st century? According to new data from the UIS, the choices movie-goers make at the box office, as well as the language of film production, can provide a glimpse of the diversity of one of the most vibrant cultural industries.

At one end of the spectrum lies India, home of the world’s most prolific film industry, but no single language dominates it. In 2011, 16% of films were produced in Hindi. Telugu, Tamil, Kannada and Bengali held the remaining shares, making India the most diverse country for language of production.

In South Africa, English was the dominant language (59%), followed by Afrikaner (32%), while African languages such as Zulu represented only 5% of production.

The Arab States and sub-Saharan African regions showed the least language diversity in film production. However, this is partly due to the lack of data about movies released on DVD. In Nigeria 75% of films are produced in local languages, such as Yoruba, Hausa and Bini.