"Marketers have played an important role in sustaining
the brand called Nollywood.” This assertion was made by Mr. Azuka Odunukwe, the
CEO of Ulzee Nigeria Ltd. While speaking at the October edition of the
Filmmakers’ Forum of the GTBank Nollywood Studies Centre. The theme of the
event was ‘The Marketer in the Landscape of the Nigerian Film Industry.” Mr.
Odunukwe, a biochemistry graduate that established his marketing company in
1998, explained how the role of the marketer developed in the Nigerian video
film industry.
