Thursday, June 12, 2014

Jeta Amata Reveals Nollywood's Success Secret

In a recent interview with Azuh Arinze, Publisher and Editor-in-Chief of Yes International magazine, prolific film director, Jeta Amata (Inale, Black Gold, Amazing Grace, Alexa Affair, Mary Slessor) reveals the secret behind Nollywood’s amazing success.

What makes a good story? A good story is a good story. Every other thing can come later. The technicalities don’t matter. That’s why Nollywood is amazing. They say we have bad quality, but we have good stories.



How do you tell a good story? One – it has to be real and it has to be relatable. People have to identify with it. Even if it’s an alien story, there has to be some human part of it that people can identify with. With Nollywood, when you watch a film, you will see and say oh, that person is like my brother, that person is like my sister, that person is like my cousin. Ah, na so my mama dey behave. That is what makes it good.

3 comments:

  1. Jeta is a great guy. I respect him.

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  2. Finding its authentic voice, Nollywood told its story into global acclaim as the world second largest film industry in the world, serving as the most efficient single factor for Nigeria's cultural diplomacy.

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