Saturday, December 21, 2013

Africa: My Story, Your History


I shared this piece in 2002 with my junior secondary one social studies students in Lagos, Nigeria, whose ignorance of basic African history had shocked me. However, their defense was as sincere as it was telling: "We do not know because no one has taught us." Their response reminded me of an African proverb which says, if you don't know where you're coming from, you'll not know where you're headed. So, I decided to awaken in my students (10-11 year olds) a passion for Africa. And for three years I made sure we grounded every topic we discussed on Africa and African examples.
Here's the first piece I shared with them:

Africa my Africa…
Africa of whom my grandmother sings…
I have never known you
But your blood flows in my veins…
Africa tell me Africa
Is this your back that is bent…
But a grave voice answer me
Impetuous child that tree young and strong
That tree over there
Splendid alone amidst white and faded flowers
That is your Africa springing up anew…
(David Diop)

Today most of my grandchildren know very little about me.  Their parents who should tell them my story know no better.  But you, Grandchild, have to know my past that you may face your future with a determined hope.  So, I decided to tell you my story myself.

Funny enough, there are many versions of the origin of my name. An earlier one says that “Africa” is derived from the Latin aprica, which means “sunny.” A later version maintains that the name came from Ifriqiya, an ancient area in modern day Tunisia, Ifriqiya which, in Tamazight (a northern African language), also means "sunny place." 

Friday, December 20, 2013

Of Leaders and Leadership

Recently, a very good friend of mine, a scholar and director of a center for African leadership and development in an African university, inboxed my Facebook asking me to "couple up some words of wisdom on leadership [for him]--just half a page?--before the end of today." Oh my! Then he added for an emphasis a request for an African twist. "As usual, please pepper it with your ilu Igbo [Igbo proverb]."Here's what I "coupled up" for him:

Good leadership is the heart of any functional human establishment. It is, according to a Somalian proverb, like a good head that is the key to a healthy body; the vision, without which a people perishes (Proverbs 29:18).  The renowned Nigerian novelist and critic, Chinua Achebe, blamed the decaying state of his own people, Nigeria, on bad leadership. “The trouble with Nigeria is simply and squarely a failure of leadership,” he categorically declared.

The question of leadership has occupied humanity for millennia. From ancient histories to contemporary times, sages, philosophers, and social scientists have grappled with it. Theories abound in an attempt to distill its essence. Some anchor it on a leader’s traits, behavior, or style, while others situate it on the leader’s environment, management skills, or relationship with others. The different theories imply a nuanced understanding based on context and personality.

Tuesday, December 17, 2013

Chimamanda Ngozi Adichie Redefines "Feminist"



In this amazing +TEDxEuston talk, Chimamanda Ngozi Adichie draws brilliantly from her "happy," "African," and "female" background to redefine "feminist" as "a man or a woman who says, yes, there's a problem with gender as it is today and we must fix it; we must do better."

Thursday, December 12, 2013

Celebrating Nollywood at 20

The naysayers had predicted its early demise and called it “a flash in the pan.” But twenty years on, instead of a requiem, the whole world sings triumphant alleluia tunes. Nollywood has grown to become the most dominant and accessible expression of contemporary Nigerian popular culture. 

It tells Nigerian stories, with Nigerian voices, to Nigerian (and exponentially growing transnational, global) audience. Its reach is as expansive as its influence, with its films and narratives extending across the African continent and far beyond. Its video films and the discourses they generate have become so key to Nigeria’s and Africa’s self-representation that it is difficult to understand contemporary Africa and its place in the world without recourse to them.

In 2009 the United Nations Education, Scientific and Cultural Organization (UNESCO) ranked Nollywood the second largest film industry in the world, after Bollywood. In addition to being a multibillion naira (and dollar) industry, generating myriad spin-off subsector businesses, and employing hundreds of thousands of labor, Nollywood has also studded the Africa galaxy with stars too numerous to count. 

So much for an industry that started from chanced business opportunities taken advantage of by a group of men (who unfortunately are often denigrated as illiterates) with no basic training or education in film production.

As the curtains come down on its twentieth anniversary celebrations in Nigeria and across the world, here’s raising the glasses and wishing Nollywood many more scores of colorful and impactful existence.


Friday, December 06, 2013

Madiba Goes Home at 95


Africa has lost its soul. The world mourns the passing of the continent's symbol of peace, unity, and hope. We will remember Nelson Mandela, above all, for being an exceptional leader--for not clinging to power (even when he could have easily done so), for his insistent call for his people to rise above racial hatred, and his dogged commitment to national reconciliation in the post-apartheid South Africa. His broadminded forgiving and accommodating spirit birthed the new "rainbow nation" that South Africa is today and which forms its foundation as a leading economy on the continent.

Rest in Peace, Madiba!

ShowbizPlus Blog Changes Web Address

In a recent press release by ShowbizPlus with Azuh Amatus, the blog that prides itself as "the most authoritative for news in the Nigerian showbiz industry and more" informs its mega and ever growing readership that it has changed its web address--in order to serve them better.

The new address is showbizpluswithazuhamatus.blogspot.com.

Addressing their readers, Azuh Amatus, founder and team leader, said "the new address is in line with our vision and mission of adhering to global best practices. We sincerely apologize and regret any inconvenience this change of web address might have caused you." Azuh further thanked the readers for supporting the vision to make
ShowbizPlus with Azuh Amatus "Africa's number one blog for entertainment and general news."

Friday, October 25, 2013

African Proverb of the Month


Agụọ nwere nchekwube/olịleanya a dighi egbu egbu.  
Nigeria proverb, Igbo
The hunger that has hope (for its satisfaction) does not kill. 
English

Background, Explanation, and Everyday Use

The Igbo inhabit southeastern Nigeria.  Igbo” refers to both the people and their language.  Occupying a rainforest region, the Igbo were traditionally mainly farmers and their lifestyle was patterned on the farming cycle.  Usually, between the end of the farming season (when most of the crops from the previous harvest had been consumed and the seedlings planted) and the next harvest, there is a food scarcity spell, called ụgalị.

This proverb was mostly used at this time, a period of about five to seven months, to counsel hope for and endurance until the next harvest, a future of abundance.  The elders used this proverb to teach the young ones that no matter how trying and challenging a situation might be, one usually survives it if one looks beyond the particular moment with hope for a brighter future and, therefore, endures with dignity. 

However, one neither hopes nor endures in inertia.  Both hope and endurance imply hard work.  So, this proverb ties to another Igbo proverb, aka aja aja na eweta ọnụ mmanụ mmanụ (“‘soily’ hands bring about oily mouth”).  With these two proverbs, people are encouraged to be active and diligent while they hope for a better future. 

Thursday, August 29, 2013

Omotola: Women Tell me I'm their Role Model


"Omosexy: The biggest film star you've never heard of." That's how UK's The Sunday Telegraph's Stella Magazine introduces +Omotola Jolade-Ekeinde in a recent interview. The queen of Nollywood spoke to the publication's Ben Arogundade on her career, family, and humanitarian concerns. Below is the full interview.

Omosexy': The biggest film star you’ve never heard of 

Omotola Jalade Ekeinde, aka 'Omosexy’, is the queen of Nollywood. She’s appeared in more than 300 films, pulls in 150 million viewers for her reality-television show and has been named one of the 100 most influential people in the world.

She scores a zero on the Hollywood Richter scale. She has never starred in a major motion picture. Her most recent film, Last Flight to Abuja, means nothing to devotees of Netflix and LoveFilm.

Wednesday, August 28, 2013

"Again, Genevieve Misses the Point," Azuh Arinze Responds to Genevieve's Reaction

Genevieve with Azuh Arinze
My attention has just been drawn to the twitter handle of Genevieve Nnaji (@GenevieveNnaji1) where she alleged that she did not grant YES International! magazine the interview published in our Vol. 3 No. 15 edition with the caption: ‘I Want God To Bless Me With The Right Man & A Good Family’. 

First, I want to thank her for at least not also denying me. Or even saying that she has never met me. Secondly, I know she resorted to this for two reasons. One – because of the headline. And two – because she confided in a mutual friend of ours that she still hasn’t forgiven YES International! for making its debut on June 19, 2011 with a cover story entitled: ‘All The Men Who Dated And Dumped Genevieve’ which she considered displeasing.

Well, I have always made it clear that my brand of journalism is progressive-minded, not withstanding that I belong to the celebrity journalism genre. Without sounding immodest, I can say with every sense of responsibility that I first encountered Genevieve as a budding actress who needed encouragement at the time, which I gladly offered. And if I can still recollect very well, I don’t think any other journalist has interviewed her as much as I have.

Now, to the main issue: If at all Genevieve had taken time to read the full interview in YES International! instead of the disjointed and abridged ones ruling on the social media, perhaps she would have seen where it was clearly stated in the introduction that the interview was conducted ‘Long before super stardom beckoned’.

Saturday, August 24, 2013

Nollywood's Funny Lot: Who's the Funniest?



We know these faces. We see them everyday on our television screen. Some call them clowns; others, buffoons.  But love them or hate them, we know that they're Nollywood's best, skilled and talented comedians, masters of their craft and role models in their own rights. They brighten our day and annoy us in equal measures with both their wit and idiocy. But we love to watch them "display." I stumbled on this old school picture from Azuh Amatus collection (ShowbizPlus with Azuh Amatus) and thought it worth sharing. Take your pick and let us know who your favorite is. (Postscript: RIP Baba Sam Loco Efe, Africa's best and consummate thespian.)

Genevieve Nnaji: "I Want God to Bless Me with the Right Man and A Good Family"


Long before super stardom beckoned, I had this innocent but interesting interview with +Genevieve Ifunanya Nnaji, recalls +AZUH ARINZE, Publisher and Editor-in-Chief of Yes International Magazine. I must, however, confess that I stumbled on the tape again only days back, while wading through my archives. I’ve transcribed and extracted some of her candid thoughts which she shared with me. Particularly those I consider to still be relevant.

Born on May 3, 1979 into the family of Benedatte and Theophilus Nnaji, Genny, like I enjoy addressing her, hails from Umuebi – Amuzu in Aboh-Mbaise, Imo State. The fourth of her parents’ eight children, she attended Kemstar Nursery and Primary School, Surulere, Lagos; Methodist Girls High School, Lagos and Girls Secondary School, Akwakuma, Owerri, Imo State. Dazzling and delectable, sumptuous and sexy, sweet and svelte, she is unarguably and indisputably the reigning pride of Africa in the make-believe world.

One of our biggest and richest, the single mother of one (Lily) who has in her kitty some of the most coveted award trophies and to her credit some of the most lucrative endorsement deals poured it all out to me. Trust me; you will definitely enjoy this…

Wednesday, July 31, 2013

Nigerians and Birthdays: How We Celebrate

+Nigerians are, by nature, celebratory animals. Point black. We love our parties, the +Owambes with no apologies. And when we party, we party real big.

Recently, a number of events kept me thinking about how we celebrate, as a people, as a nation. As I researched the topic, I came across Prof. Niyi Akinnaso's beautifully written piece on Nigerians and Birthday Celebrations and thought it's worth sharing, albeit abridged.

"The celebration of birthday anniversaries is one of the acquired cultural practices from the West that NIgerians have overextended in the process of domestication, just as they have overextended the use of titles and honorifics. This is particularly true of the +Yoruba ethnic group, whose cultural and linguistic practices I have had the privilege to study professionally as an anthropologist and linguist. A unique feature of the Yoruba is the encapsulation of their rich cultural tradition in various genres, such as Odu Ifa, Ijala, and Oriki. Unfortunately, much of it has been sidelined by Westernisation, Christianity and Islam.

...perhaps no acquired Western practice is as elaborated by Nigerians as birthday anniversary celebrations. Our forefathers never celebrated birthdays. To start with, in the absence of writing and accurate record keeping, they did not know their exact birthdays... Birthdays are the most ubiquitous and the most elaborated among person-oriented events. In today's literate families, birthday celebrations begin at age 1... The elaboration of these celebrations is particularly evident in adult birthday parties, especially at ages 40, 50, 60, 70, and 80.

Friday, July 26, 2013

Lagos na Waa. Eko for Life


"Lagos has never been, will never be, and has never aspired to be like New York, or anywhere else for that matter. +Lagos has always been indisputably itself, but you would not know this at the meeting of the Nigerpolitan Club, a group of young returnees who gather every week to moan about the many ways that Lagos is not like New York as though Lagos had ever been close to being like New York. Full disclosure: I am one of them. Most of us have come back to make money in Nigeria, to start businesses, to seek government contracts and contacts. Others have come with dreams in their pockets and a hunger to change the country, but we spend all our time complaining about Nigeria, and even though our complaints are legitimate, I imagine myself as an outsider saying: Go back where you came from! If your cook cannot make the perfect panini, it is not because he is stupid. It is because Nigeria is not a nation of sandwich-eating people and his last oga did not eat bread in the afternoon. So he needs training and practice. And +Nigeria is not a nation of people with food allergies, not a nation of picky eaters for whom food is about distinctions and separations. It is a nation of people who eat beef and chicken and cow skin and intestines and dried fish in a single bowl of soup, and it is called assorted, and so get over yourselves and realize that the way of life here is just that, assorted."

"The first commenter wrote: Rubbish post. Who cares? The second wrote: Thank God somebody is finally talking about this. Na wa for arrogance of nigerian returnees..."

 Chimamanda Ngozi Adichie, Americanah
What do you say?

Sunday, July 21, 2013

Fela's Right?: Shuffering and Shmiling, and the God Question

Remember that 2003 New Scientist survey which suggested that Nigerians are the the happiest people on earth? I'm not sure how many Nigerians actually believed that. But a lot of us did reference it once in a while to buttress our bonhomie nature. Well, Forbes magazine thought ten years was enough for us to bask in that euphoria. So, in January this year Forbes burst our bubble by informing us that Nigeria is now twentieth among the saddest nations on earth. So much for (un)happiness surveys!

Well, my intention is not to ask what, if anything, has changed with the Nigerian peoples and/or character in the last ten years to warrant such a swift shift from one extreme to the other, but to revisit the perennial question: How is it possible for such happiness (with or without the New Scientist survey) that we witness in Nigeria to co-exist with the obvious hardships most Nigerians experience?

No doubt, there are as many responses to the question as there are Nigerians, and more. It's said that joy and smiles are of God. Cheerfulness has a gravitational pull to it, like nectar attracting the bee. Little wonder we are naturally drawn to joyful people. Joy is spiritual, as well as valuable in our spiritual life. And as James Martin, SJ, puts it in his Between Heaven and Mirth, "Joy is happiness in God." This joy exists even in the midst of suffering.

Wednesday, July 17, 2013

Now That We Have A Jesuit Pope...


It’s now a month since the world was pleasantly surprised (on Wednesday, 13 March) with the election of Pope Francis, the 266th Roman Catholic pontiff.  The new pope said in good humor afterwards that his fellow cardinals had chosen him from “the end of the world.”

And by that singular auspicious act of God, the cardinal electors set Jorge Mario Bergoglio, the Archbishop of Buenos Aires, Argentina, as the pope of many firsts: the first non-European pope in almost 1,300 years, the first pope from Latin America and the Southern Hemisphere, the first pope to take the name of Francis, and the first Jesuit pope. Ever.

I emerged from the library, where I had been all day, on time to join the BBC’s live coverage wait for the white smoke from the Vatican’s Sistine Chapel. My eyes glued to my mobile device on my commute home; I couldn’t thank God enough for digital media technology. The intersection of the mundane and the spiritual.  All serving one purpose.  God’s.  And then my delight, my joy about twenty minutes later at the pronouncement of the much-awaited “magic” words: Habemus Papam! (“We Have a Pope”).

Tuesday, July 16, 2013

London School of Economics Screens First Nollywood Movie



(Entertainment Express)--"This is definitely a cheering news for all lovers of the Nigerian motion picture industry globally known as Nollywood. Recently, the prestigious and famously revered London School of Economics and Political Science (LSE), United Kingdom, proudly screened its first ever Nollywood movie, Ije: The Journey...to its multiracial students and stakeholders."

"The Nollywood-Los Angeles collaboration, produced and directed by youthful Chineze Anyaene, a multiple-award winning filmmaker,  was shown at the Global Media and Communications post-graduate program's weekly interaction. The duo of Omotola Jolade-Ekeinde and Genevieve Nnaji are the lead acts in the pulsating and suspense-filled flick. The diverse audience in attendance at the event in the Graham Wallace Room, spanned four continents (Africa, Asia, Europe and North America). Also in attendance was the Program Director, Prof. Terhi Rantanen.

"At the post-screening discussion afterwards, the viewers, most of whom were encountering Nollywood for the first time, offered pointed and critical reviews of the film. They discussed its framing of contemporary socio-cultural issues of transnational migration, legal justice, gender representation, identity, stereotypes and family, among others.  Some expressed

Monday, July 15, 2013

Africa My Africa?

"Can the African continent truly afford the luxury of glossing history or sweeping its painful lessons under the carpet in an endeavor to enter mainstream world acceptance, especially of the 'progressive,' 'radical' affirmation? If the history of the African peoples has no significance, then the continent's present claims to existence are sham and do not matter to anyone."

Wole Soyinka, Of Africa

Mediocrity: The Bane of Nigeria's Trouble

"What has consistently escaped most Nigerians in this entire travesty is the fact that mediocrity destroys
the very fabric of a country as surely as a war--ushering in all sorts of banality, ineptitude, corruption, and debauchery. Nations enshrine mediocrity as their modus operandi, and create the fertile ground for the rise of tyrants and other base elements of the society, by silently assenting to the dismantling of systems of excellence because they do not immediately benefit one specific ethnic, racial, political, or special-interest group. That, in my humble opinion, is precisely where Nigeria finds itself today."

Chinua Achebe, There Was A Country

With this, Achebe acknowledges that the trouble with Nigeria does not rest with its leadership alone. Any Nigerian who accommodates, tolerates, and/or encourages mediocrity in any way contributes to the trouble with Nigeria and the resultant decay in our society. 

Arise, O compatriots
Nigeria's call obey
To serve our fatherland...

The labor of our heroes past
Shall never be in vain...

The Trouble With Nigeria

"The trouble with Nigeria is simply and squarely a failure of leadership. There is nothing basically
wrong with the Nigerian character. There is nothing wrong with the Nigerian character. There is nothing wrong with the Nigerian land or climate or water or air or anything else. The Nigerian problem is the unwillingness or inability of its leaders to rise to the responsibility, to the challenge of personal example which are the hallmarks of true leadership."

Thus, Chinua Achebe diagnosed Nigeria's problem in 1984. Almost thirty years after, what has changed?

O God of creation
Direct our noble cause
Guide our leaders right...

You're What You Read


I had a most beautiful week, two weeks ago.  It was a week of reading.  I read like never before in a very long while.  Voraciously.  It’s like the Spirit, a holy one, of the books, possessed me.  Indeed, an angel of the books touched me. I had woken up at about 2:00 AM and literally pounced on my books, devouring everything on my path.  I read till daybreak and then through the whole day.  I just read and read.  And I am still reading. 

Ah, the joy my reading brought me that first day.  An enduring joy.  You see, my day is most made whenever I’m able to read something before hitting the sack at the end of the day.  But often my busy schedule and the exhaustion it occasions don’t allow me that little indulgence of mine.

So this particular day, as soon as the angel of the books woke me up, all I did was read, read and read.  I read. I kept turning the pages.  I completed two books I’d been reading and started new ones.  I read everything from history to politics, economics, biographies, leadership, personal development, and short stories.  I read Prof. Kenneth Onwuka Dike’s cerebral classic, Trade and Politics in the Niger Delta 1830-1885 and his selected speeches, Issues in African Studies and National Education.  I read Robert Greene’s amoral, cunning, ruthless, and equally instructive bold volume, The 48 Laws of Power and Robin Sharma’s international bestseller, Greatness Guide 2: 101 Ways to Reach the Next Level.

Few days later, at a book fair organized by the youth of my parish in view of an essay writing competition (I worked with them on that), I bought three books: Fela: This Bitch of Life (by Carlos Moore) The Caine Prize for African Writing 2011 To See the Mountain and Other Stories, and The Whispering Trees: Short Stories (by Abubakar Adam Ibrahim). I immediately set down to devouring them. That Spirit of reading that possessed me won’t just let me go.  And those three too, I was done with in no time.  I savored the moment.  Every bit of it.

Chinua Achebe: Lessons From A Personal Encounter


I first encountered Professor Chinua Achebe in the early 1990s—through his works, that is.  I had read Things Fall Apart in secondary school and was fascinated by the story of the tragic end of Okonkwo, its main character. Partly, my fascination owed its spark to Pete Edochie’s first-rate interpretation of Okonkwo in the 1980s NTA’s adaptation of Things Fall Apart.

That chance encounter with what is today the most widely read book in modern African literature set off an enduring relationship with the literary giant behind the book.  Ever since, I have read that enduring masterpiece, my all time favorite, countless times. 

My love affair with Things Fall Apart goes beyond its stellar records: an all time bestseller, with over 12 million copies sold in more than 50 languages in 55 years. Its attraction for me lies in its audacity to tell the African story from within. And it tells its story in a way that is as facile as it is fascinating.  Written in 1958, the book boldly challenged the arrogance of the Outsider who arrogated to themselves the right to speak for Africa and by so doing denied its history. 

Africa has a past; it has a history. And that’s what Achebe wants his African readers to know, that “their past…

Yes! Magazine 2nd Annual Lecture: One Month After

Almost a month after the 2nd Annual Yes! International Lecture/Cocktail Party held at the Niteshift Coliseum in Lagos on June 19, accolades still pour in from all corners of the world for an exceptionally successful event. The event, which the media have dubbed "a winner on all fronts," attracted dignitaries and stars from all works of life and had the Guest Speaker, Dr. Leo Stan Ekeh speaking on Running A Successful Business in Nigeria. It also saw the unveiling of the rich and colorful 2nd Anniversary Edition of Yes! International Classics magazine.

In its post-event press release expressing their gratitude to the guests, who arrived "from the East, West, North and South, including those from outside our shores," Yes! International states: "Having confirmed and re-confirmed that they would spend that Wednesday, June 19, 2013 with the Yes! family, some of our special guests blew our minds with their acts of kindness and love.  The Guest Speaker, Dr. Leo Stan Ekeh, flew into the country from the United States of America hours before the event--just so that he doesn't disappoint us; Apostle Anselm Madubuko rushed in from Kenya just to say the opening prayer and fly back again; Lady Apostle Helen Ukpabio had to defer her appearing before the panel investigating the gruesome murder of her three brothers just to show us love; Mr. Yomi Badejo-Okusanya had to cancel a previous appointment just to accommodate ours; Bashorum Dele Momodu arrived from Ghana that morning to let us know that he truly cares; Oba Dokun Abolarin had to depart Osun State and his kingdom on time so as to give us his royal blessing...We could go on and on."

First-Ever Bowler Hats Bash Holds in Lagos

Leading entertainers will headline the maiden edition of Bowler Hats Bash at the upscale Niteshift Coliseum, Ikeja, Lagos on August 3. The event, powered by Contacts Communications, promises to live up to its billing as an evening of comedy, music and more, what with its line up of performing stars, among whom are the Limpopo exponent, KCEE, Solidstar, Okey Bakassi, Gbenga Adenyinka, Basorge Tariah, AY, African China, Mr. Raw Nwanne, Segun Arinze, Bovi, Elenu, and AB Cowboy. The trio of D-Don, D'Lectura and Charles Inojie will anchor the special evening groove.

Sunday, July 14, 2013

What's in a name? Soyinka Rejects "Nollywood"

"What's in a name? that which we call a rose/ By any other name would smell as sweet..." Shakespeare asserts in Romeo and Juliet. Really? Well, Nigeria's Nobel Laureate, Professor Wole Soyinka agrees, especially with regards to the enduring moniker, Nollywood, given to the Nigerian video-film industry in 2002 by The New York Times journalist, Norimitsu Onishi.

In his "Everything is Oversize in the Birthplace of Nollywood" Keynote Address at the FESPACO's CODESRIA-Guild of African Filmmakers workshop in Ouagadougou, Burkina Faso in February 2013, Soyinka lamented the '''N' word [that] constitutes a mutative explosion that I consider most unfair to others in the same creative field--the cinematic--more especially as there have been predecessors who impacted on our cinema world without burdening themselves with such a verbal albatross."

The Nobel Laureate further clarified his disappointment: "My complaint therefore is not against borrowings and adaptations as a principle, but against the lack of originality that translates as plain, unmediated imitation, or a tawdry, unenhanced borrowing that is conceived and delivered on the very edge of the pit of banality, and out of which it has no wish to clamber, once it has fallen in.  It indicates a pre-set mind, a basically unadventurous mind dressed up in castoff clothing, of which nothing can be expected except as a breeding ground, a reproductive automatism of its own kind--especially in taste."

Adichie Roots for Nollywood

"Fred was talking about Nollywood, speaking a little too loudly. 'Nollywood is really public theatre, and if you understand it like that, then it is more tolerable. It's for public consumption, even mass participation, not the kind of individual experience that film is.' He was looking at her, soliciting her agreement with his eyes: they were not supposed to watch Nollywood, people like them, and if they did, then only as amusing anthropology.

"'I like Nollywood,' Ifemelu said, even though she, too, thought Nollywood was more theatre than film.  The urge to be contrarian was strong. If she set herself apart, perhaps she would be less of the person she feared she had become. 'Nollywood may be melodramatic, but life in Nigeria is very melodramatic.'"

Chimamanda Ngozie Adichie, Americanah

NollyCulture Launched

Welcome to the NollyCulture blog, the discourse arena for everything Nollywood, everything Africa. NollyCulture explores the critical socio-cultural questions at the intersection of media, religion, and culture, with particular emphasis on contemporary Africa (continental and Diaspora) as framed and portrayed by Nollywood--the Nigerian film industry.

In little over its twenty-years existence, Nollywood has become Africa's most dominant and transnationally accessible expression of popular culture, telling African stories, with African voices, to African (and growing global) audiences.

Africans are said to be notoriously religious; and religion plays complex roles within cultures. NollyCulture therefore concerns itself primarily with how Nollywood articulates, frames and portrays Africa and the Diaspora through the creative tension within and between religion and culture.

Sometimes it's subtle and at other times brazen in its representations, raising for itself admirers and critics in equal measures. But Nollywood never shies away from its message: religious and socio-cultural normative forms underpin the framing of the discourse, the language, and the representation of gender, class, and power in Africa.

Let's talk Nollywood then--its movies, narratives, and stakeholders (actors, producers, marketers, audiences, etc.). Let's discuss Africa--its peoples, cultures, and societies. Bring your passion for Nollywood and for Africa. Have your say. Express your opinions. Show some love. Agree. Disagree. But don't hate on anybody.