Showing posts with label Funding Nollywood. Show all posts
Showing posts with label Funding Nollywood. Show all posts

Saturday, March 21, 2015

Funding Nollywood, Ali Baba's Analysis

When I look at the growth of entertainment in Nigeria, I very often come to the sad realization that some of my colleagues DONT GET IT, CANT GET IT & WONT GET IT. I say this with the backing of what I have observed in the over 25 years that I have been in this industry. Though it's not the years you have been in the industry that counts. It's the years that you have made to count in the industry.
When I started performing as a stand up comedian in 1988, I did not know anything about the business of showbizness, I just wanted to perform and get paid. I was pleased with fame and the little allowances I got. I saw indications of prosperity and I decided to prove my dad wrong about choosing to be a stand up comedian (he wanted me to read law) and there were no precedent. It was a green field. It was a tough task, but thanks to the likes of Mohammed Danjuma, Yibo Koko, ALLAM Bloo, Tee-A... And many others, the rest is history.
Stand Up was new. The appreciation of it as an art form was either low or non existent. It was not even a sector of entertainment. The real sectors had stage actors, television actors, dancers, choreographers, singers, producers, slapstick comics, clowns, storytellers, radio/TV broadcasters... Etc. I tried to blend into the existing structures to find form, purpose and a launch pad. I even started appearing on radio and television shows to gain relevance.