Canal+ and Netflix Eye Nollywood Opportunities

(By Will McBain) – Canal+ and Netflix Eye Nollywood Opportunities

Increased foreign investment in the wake of the purchase of a Nollywood studio by Canal+ could be a game-changer for Nigeria’s already thriving film industry. Will McBain looks at the prospects for a sector targeted to make $1bn in export revenue by 2020.

Nollywood has begun the biggest financial makeover in its history with this summer’s acquisition of Lagos-based production house ROK film studios by French media giant Canal+.

The studio was bought from Africa’s largest subscription-based video-on-demand company IROKOtv, whose founder Jason Njoku called the sale the “largest media deal in West African history”. Actress and producer Mary Njoku – Jason Njoku’s wife – founded ROK studios and will stay on as director general under the Canal+ acquisition.

Nollywood and Mrs Njoku: Content is King

Mary Njoku

(By Jason 'Igwe' Njoku) - Content is King. How I ended up working for Mrs Njoku. Part 1. 

So, ROK on DStv was one a few weeks ago. I thought it important to tell the story of how it came to be. How a new approach to movie making fundamentally returned Nollywood to its roots as a medium to tell our stories.

In 2011, when Mrs Njoku was still Miss Remmy, she told me that she would prefer, by 40, to end up behind the camera rather than in front of it. That was her dream. She always loved storytelling and felt that Alaba-led filmmaking was disconnected from the storytelling core which had popularised Nollywood. She had all these ideas but no-one would really listen. I was her boyfriend so I was obliged to. Everyone who knows me knows I am pretty much wrapped up in myself and I rarely bother about anyone else. So it pretty much went in one ear and out the next. Even though she had been in arguably the biggest hit of 2011, Blackberry Babes, the year was a dry period for movie making for Miss Remmy.