Canal+ and Netflix Eye Nollywood Opportunities

(By Will McBain) – Canal+ and Netflix Eye Nollywood Opportunities

Increased foreign investment in the wake of the purchase of a Nollywood studio by Canal+ could be a game-changer for Nigeria’s already thriving film industry. Will McBain looks at the prospects for a sector targeted to make $1bn in export revenue by 2020.

Nollywood has begun the biggest financial makeover in its history with this summer’s acquisition of Lagos-based production house ROK film studios by French media giant Canal+.

The studio was bought from Africa’s largest subscription-based video-on-demand company IROKOtv, whose founder Jason Njoku called the sale the “largest media deal in West African history”. Actress and producer Mary Njoku – Jason Njoku’s wife – founded ROK studios and will stay on as director general under the Canal+ acquisition.

Netflix: What's in it for Nollywood?

What Netflix’s involvement in Nigeria’s massive film industry really means

(By Alessandro Jedlowski) - Big investors seem to be mainly interested in Nollywood's already established popularity with African audiences

Global streaming service Netflix set its eyes a few years ago on Nigeria’s film industry, better known as Nollywood. Distribution of Nigerian movies on Netflix started around 2015. At the time the American giant bought the rights of blockbusters such as Kunle Afolayan’s October 1st, Biyi Bandele’s Fifty and several others, after they had already been distributed in Nigerian cinemas.

          During the Toronto International Film Festival 2018, Netflix announced the acquisition of worldwide exclusive distribution rights for Nollywood star Genevieve Nnaji’s debut film as director, the comedy Lionheart. The film marked the first Netflix original film from Nigeria. Many saw this as the beginning of a new era in the relationship between one of the world largest streaming platforms and Africa’s most prolific film industry.

Genevieve Nnaji, Lionheart, & Good Old Nollywood

Lionheart, a Genevieve Nnaji film, a true Nigerian home video-styled film, has captured the world—no mende-mende added, just same old simple Nigerian Enugu-based Nollywood’s beautifully told story by same old Nollywood veterans – Pete Edochie, Onyeka Onwenu, Nkem Owoh (I mean the same old Osuofia, nothing added), Ngozi Ezeonu, Zebrudaya, Kanayo O. Kanayo and loads of the same old Nollywood faces based in Enugu. And they made it to the international stage, in a jammed cinema hall in the big city of Toronto, with a mixed audience, seventy-five percent whites. The audience laughed when necessary, cried when necessary, and at the end everyone agreed unanimously that they all thoroughly enjoyed the truly made-in-Nigeria movie. Great sound, beautiful pictures, and of course fast paced cutting that really did the magic. Like I said during the third screening of the film at the Toronto International Film Festival (TIFF), this is our style. Thanking Genevieve for her audacity in sustaining our original story pattern and presenting it just as raw as we always did before they [the oversabis] came and told us we were doing nonsense, that the foreign markets and distributors wouldn't touch us with a ten-mile pole. Now I can say, dear oversabis, Genevieve Nnaji's Obiagu: Lionheart has proven you all wrong. Connections and those she knows may have played a part in securing her much celebrated deal with Netflix, but my joy is that it’s Nollywood that was bought and that gives me so much joy.

Lancelot Oduwa Imasuen

Film Director/Producer

Inside Nollywood's Giant Economic Machine

(CNN)--They used to be the preserve of informal home gatherings around old flickering TV sets, but Nollywood films have now gone global.

Movie streaming giant Netflix has dedicated an entire section to Nigeria's mega film industry, so rather than having to buy a DVD, viewers around the world can now get their fix of Nigerian drama straight to their computer screens -- Nollywood is notorious for churning out hundreds of movies per month, capturing viewers with stories ranging from romance and drama to comedy and witchcraft.