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| Source: amazon.com |
(ThisDay)--My first contact with a Nigerian movie was in 1977. I
grew up near a Cinema Hall and the Urban Community School I attended was also
located behind the Central Cinema in Abakaliki. The movies trending then were
foreign movies like: Enter the Dragon, Game of Death, Heroes Two, Blacula,
Saturday Night Fever, Longest Day, One Arm Boxer, and The Ten Gladiators
amongst others.
Early in the morning, we used to deploy the promotional
signpost “Showing Tonite” at strategic locations which accounted for our gate
fees. It was then surprising to see on the coming attraction promo board a
Nigerian movie titled “Bisi Daughter of the River” starring Patti Boulaye, a
Nigerian celebrity who we had watched severally on LUX soap commercials
courtesy of the Lever Brothers’ market activation team at Hosanna hill.
I have journeyed down memory lane to connect with the
title of this book review, which is all about trends. But first, what is a
trend? It is a gradual change or development that produces a particular result.
As the human society develops, trends emerge. Life evolves in diverse
ramifications, creating trendy patterns at every point in time.
