In July 2011, as part of
our series A due diligence, Tiger Global had McKinsey & Co conduct a study
of Nollywood. The remit was:
1. Nollywood content
popularity across Africa
2. Nollywood Industry
Structure and Dynamics
- market size, growth,
concentration and key trends
- content creator
economics
3. Internet, broadband,
payments and advertising trends across Africa.
They spoke with over a thousand
people in Nigeria, Kenya and South Africa.
Over the weekend, I
re-read elements of the study, just to refresh my memory on all that had
happened over the last 4.5 years. Let me go ahead and share some of those
slides with you.
