Yes! Magazine Celebrates 5th Anniversary in Grand Style

L-R: Bisi Olatilo, Azuh Arinze and wife, Nkoli, & Gabriel Ogbechie

(Yes)--Defying the early morning showers of Monday, June 20, 2016 as well as the gridlock that gripped Third Mainland Bridge and Ikorodu Road for hours on that day, some of Nigeria’s best and brightest still converged to celebrate with YES INTERNATIONAL! Magazine at 5.

The high profile event which held at the Nigerian Institute of International Affairs (NIIA), on Kofo Abayomi Street, Victoria Island, Lagos, in fact, was packed-full – and with quality guests.

Nollywood and Business Moguls Celebrate Yes! Magazine @ 4

The Azuh siblings, L-R: Arinze (Publisher/Editor-in-Chief, Yes! Int'l magazine), Lilian, Fr. Chijioke,
Amatus (Publisher/Editor-in-Chief, DayLight newspaper), and Chibunna (Director, BuNna Fashion)

(Yes!)--YES INTERNATIONAL! Magazine, one of the leading and most respected soft sell journals in Nigeria clocked 4 years on Friday, June 19, 2015 – and on hand to celebrate and rejoice with them were business moguls, top government functionaries, showbiz stars, renowned men of God, friends, families, well-wishers, readers and advertisers. They all came dressed to the nines, ready and happy to say YES! with the celebrity journal which prides itself as being ‘More Than Just A Soft Sell’.

Don't Be A Follower, Don Jazzy

Don Jazzy

In recent interview with Yes Classics, multiple award-winning Nigerian music producer and CEO of Mavin Records, Don Jazzy advises young artistes to invest time in building their individual brands.

Yes Classics: Where do you think that most up and coming artistes get it wrong; where do you think they miss the point?

Don Jazzy: Nowadays, their [up and coming artistes'] eyes are too big (laughs). They have big eyes; they don't want to crawl before they start running. They want to jump straight from birth to university; they don't want to go to nursery school, primary school, secondary school. They just want to graduate instantly and it doesn't work like that. 

All fingers are not equal. Some people might get it right from the word go, but almost everybody they see they think that oh, they just came into the industry and made it. They don't know how much struggle they've put in behind the scene before they made it. They just assume, but it's not that easy. 

So, they should try as much as possible to study the entertainment industry a bit more before they just jump in and they should also perfect their craft. Don't try to copy people, don't be a follower, reinvent yourself--be somebody that is going to start a trend, don't just jump on another's trend. You'd just be the second best. 

What else? They believe the hype too quick. Just because you put your download link on Twitter and the people in your [housing] estate download your music and they hail you in the morning when you come outside doesn't mean the person in Surulere knows who you are. And you expect to go to the club and fight the bouncer because he doesn't recognize you. "You no know me? I'm the person that put up this download link yesterday" (general laughter).