Wednesday, April 05, 2017

Nollywood and the Ideology of "Fast Money"

“In the Nollywood universe, there is an absolute requirement of ideological closure: good must triumph over evil at the end. …
“… Filmmakers have internalized the idea that their stories should have a moral and, like other African artists, they like to position themselves as teachers of lessons. … But overwhelmingly, the demand for moral closure comes from the audience’s aching need for order or justice. The reality of contemporary Nigeria does not provide either order or justice. Nigerians have faith in God, and they can depend on Nollywood to make sense of the world. Nollywood renovated stories about justice-dealing indigenous spiritual forces, and the rise of Nollywood coincides with the spectacular spread of Pentecostalism and Islamic fundamentalism, both of which, like Nollywood, offer narratives that explain and find consolation in a world of hardship, evil, and social disintegration.
“So the ‘fast money’ theme, like other Nollywood themes, is strongly rooted in a local popular discourse and pressing emotional needs. The moralizing is kept real because it is lived all the time. The temptations and instabilities that make the theme prominent are built into the structure of the industry itself.”
Jonathan Haynes
Nollywood: The creation of Nigerian film genres, 2016, pp. 54-55

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