Showing posts with label Eddie Iroh. Show all posts
Showing posts with label Eddie Iroh. Show all posts

Monday, March 06, 2017

"Does Nollywood Actually Portray Igbo Culture?"

(By Eddie Iroh) - I know that aficionados of Nollywood will have my guts for garters for saying this. I will say it all the same. But there again this is directed mainly to Ndigbo who, with some justification, traditionally claim “ownership” of the genesis of the Nigerian film industry because of their pioneer role in the home video enterprise.
To be sure Nollywood is said to have bumped up the re-jigged Nigerian GDP a few years ago and helped propel the economy to the biggest in Africa. The industry provides substantial outlet for the employment of scores of Nigerians from actors to crews and staff. No one can sniff at that.
While this is not a critique of the quality of Nollywood’s output one cannot but observe similarities between Nollywood and the excessively exaggerated plots and storyline of the Indian films of the 60’s – even though art and technology have moved on in the five decades of the then nascent Bollywood.
But my concern here is whether the Igbo people take any notice of how Nollywood portrays their culture in the so-called Epic movies? Is art imitating life here or is it an instrument of correction and change? Do Ndigbo notice how they are portrayed as a people who can do just about anything for money, thus reinforcing the stereotype even though those who have looted Nigeria since independence are predominantly non Igbo?
Nollywood’s Igbo characters will allow any moneybag however unscrupulous and questionable the source of his wealth to marry their daughters, however miss-matched. The parents will swallow even her most serious reservations the minute a wad of Naira enters their hands.