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| Adesua Etomi |
During the 4th season of Big Brother Naija, which featured Ikechukwu Onyema, Avala, Mike Edwards, and at least 3 other diaspora Nigerians, an online debate ensued over perceived marginalization of local talent. It was not a new debate: the second and third seasons had up to 6 housemates whose following was arguably helped by their diaspora backgrounds. Nollywood has Adesua Etomi, Wereuche Opia, Osas Ighodoro, Adunni Ade, and more. In Nigerian music, Burna Boy, Tiwa Savage, Teni, Davido, Falz, Don Jazzy, Banky W, Naira Marley, and many others have found same privilege.
The trend is growing, especially in Nollywood, Nigeria’s film industry built with sheer local skill and hard work. From DVDs sold in Alaba and Upper Iweka, to the posh cinemas adorning urban city malls, the industry that started in the early 90’s has been on a steady growth trajectory for almost three decades. With better production expertise and funding has come a limelight drawing diaspora talent. Sometimes it is as though local actors are deemed less screen-worthy.
In our pop music industry, street cred, not foreign swag and accent, is key; but like politicians thrill the Nigerian public when they are found eating roadside corn or akara, the diaspora singer that rolls with pidgin is king. It is as though fans feel lucky the performer shares an aspect of their lives—something taken for granted in the local singer. In Nollywood, it gets more interesting.
Leveraging foreign accents and education, overseas returnees in the industry are bringing a refreshing touch to the screen. They are not necessarily better than their Nigerian-born counterparts, but the foreign allure is an asset. It is no surprise that today, many of the A-List players in Nollywood are either born or educated abroad.
