Showing posts with label Rebranding Nigeria. Show all posts
Showing posts with label Rebranding Nigeria. Show all posts

Thursday, August 21, 2014

When Nollywood Tells Our Story

Each time the swashbuckling Minister of Communications and Information (read Re-branding), Mrs Dora Akunyili shares a podium with Nollywood practitioners or adventurers, she takes her time to give Nollywood a good dressing down. She cuts the picture of a stringent headmistress cautioning errant school children.
Daily Triumph Newspaper of November 2009 carried just an ounce of Minister Akunyili’s peppered vitriol against the forces aligned against her mission to rescue Nigeria’s image. She blamed Nollywood for Nigeria’s poor image and charged her to tell our own stories. She said the same thing few weeks into her appointment as Minister at an interactive workshop with Nollywood practitioners in Lagos. And I suspect, she says it everyday. She’s after all a Minister; all they do is say things.
Had Dora Akunyili not being a Minister, she might have understood the inanity of her assertion but as I fear the cordial distance Nigerian public officials maintain with reality has a way of deodorising the embarrassing stench of empty reason. But that is hardly surprising as it emanates from a Ministry where trite ideas are routinely granted a new lease and executed with zeal that borders on mania.