"Marketers have played an important role in sustaining
the brand called Nollywood.” This assertion was made by Mr. Azuka Odunukwe, the
CEO of Ulzee Nigeria Ltd. While speaking at the October edition of the
Filmmakers’ Forum of the GTBank Nollywood Studies Centre. The theme of the
event was ‘The Marketer in the Landscape of the Nigerian Film Industry.” Mr.
Odunukwe, a biochemistry graduate that established his marketing company in
1998, explained how the role of the marketer developed in the Nigerian video
film industry.
Showing posts with label Ulzee. Show all posts
Showing posts with label Ulzee. Show all posts
Monday, December 29, 2014
Sunday, September 28, 2014
Welcome to Nollywood's Excitement and Danger
I’d seen men with machetes in Africa before, but they were
rusty, practical tools used for clearing away brush by the side of the highway.
These were long, shiny and housed in decorative sheaths, pulled out ostensibly
so the men could sit down more comfortably, but done with a clear, understated
flair. They were more like sultan swords than jungle tools.
The kicking in my six-month pregnant belly had gone eerily
silent since we entered the vigilante court at Alaba. I reassured myself that I’d
been through things like this before. The time I went to visit Brazilian
entrepreneur Marco Gomes’ hometown in the crime-ridden slums of central Brazil,
comforted only by his reassurance that “No foreigner has ever died in my
hometown, because no foreigner has ever been to my hometown.” And the time I
was driving along the boarder between Rwanda and the Democratic Republic of
Congo and armed Rwandan guards stopped our car, wordlessly got in the backseat
and hitched a ride for several miles.
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