Showing posts with label Ulzee. Show all posts
Showing posts with label Ulzee. Show all posts

Monday, December 29, 2014

Nollywood and the Evolution of "Marketers"

"Marketers have played an important role in sustaining the brand called Nollywood.” This assertion was made by Mr. Azuka Odunukwe, the CEO of Ulzee Nigeria Ltd. While speaking at the October edition of the Filmmakers’ Forum of the GTBank Nollywood Studies Centre. The theme of the event was ‘The Marketer in the Landscape of the Nigerian Film Industry.” Mr. Odunukwe, a biochemistry graduate that established his marketing company in 1998, explained how the role of the marketer developed in the Nigerian video film industry.

Sunday, September 28, 2014

Welcome to Nollywood's Excitement and Danger

It was when they pulled out the machetes that I started to worry.
I’d seen men with machetes in Africa before, but they were rusty, practical tools used for clearing away brush by the side of the highway. These were long, shiny and housed in decorative sheaths, pulled out ostensibly so the men could sit down more comfortably, but done with a clear, understated flair. They were more like sultan swords than jungle tools.
The kicking in my six-month pregnant belly had gone eerily silent since we entered the vigilante court at Alaba. I reassured myself that I’d been through things like this before. The time I went to visit Brazilian entrepreneur Marco Gomes’ hometown in the crime-ridden slums of central Brazil, comforted only by his reassurance that “No foreigner has ever died in my hometown, because no foreigner has ever been to my hometown.” And the time I was driving along the boarder between Rwanda and the Democratic Republic of Congo and armed Rwandan guards stopped our car, wordlessly got in the backseat and hitched a ride for several miles.