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| Language of production in feature films, 2011 |
At one end of the
spectrum lies India, home of the world’s most prolific film industry, but no
single language dominates it. In 2011, 16% of films were produced in Hindi.
Telugu, Tamil, Kannada and Bengali held the remaining shares, making India the
most diverse country for language of production.
In South Africa,
English was the dominant language (59%), followed by Afrikaner (32%), while
African languages such as Zulu represented only 5% of production.
The Arab States
and sub-Saharan African regions showed the least language diversity in film production.
However, this is partly due to the lack of data about movies released on DVD.
In Nigeria 75% of films are produced in local languages, such as Yoruba, Hausa
and Bini.
Another important
indicator of diversity is the origin of the top 10 films in a country. UIS data
confirm the dominance of films from the United States among the Top 10 list in
countries around the world. In the United States in 2012, 80% of films in the
top 10 were produced in the country (the remaining 20% were U.S. co-productions).
However, this was also the case in Argentina, Australia, Canada and Ireland,
and with small exceptions, for the entire region of Latin America and the
Caribbean.
In most
countries, the share of audiences viewing national films is low. However, there
are some outliers. In the Republic of Korea, more than one-half of the audience
share watched nationally-produced movies. A screen quota system ensures
a place for nationally-produced films in the domestic market.
In general, data
produced by the UIS show that audiences remain divided in their preferences.
However, there are pockets of dynamism were movie-goers will opt to see a film
that more closely reflects their own culture.
For more data and
analysis, please download the fact sheet on Feature Film Diversity.
Source: UNESCO Institute for Statistics
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