Sources: PricewaterhouseCoopers, Statista, National Association of Theater Owners, DIBD India |
Nigerian cinema… Nollywood, produces about 1,000 films a year — a
cinematic output that eclipses Hollywood’s and is second only to India’s
Bollywood. And the industry continues to develop. Nigerian box office revenues,
which have nearly doubled since 2009, are projected to grow an additional 70
percent by 2018, to $171 million a year, according to a report by the
consulting firm PricewaterhouseCoopers.
By international standards, the typical Nollywood film is a bare-bones
affair: Budgets rarely exceed $40,000, cameras are handheld, set design is
nearly nonexistent, and filming and post-production take just a few weeks. But
the casual, do-it-yourself nature of this industry belies its size and
importance, said Vicki Myburgh, a media and entertainment analyst in South
Africa for PwC, who said that the Nigerian movie business was thought to be the
country’s second largest employer after agriculture.
While such statistics are impressive, Ms. Myburgh said that
considering that Nigeria sometimes makes more than 100 films a month and has a
population of more than 170 million people, its domestic movie business should
be generating much more revenue. In 2013, all filmed entertainment in Nigeria —
including video, streaming and box office sales — grossed just $178 million,
according to PwC.
The biggest problem, Ms. Myburgh said, is that the majority of
Nigerian films are bootlegged immediately after release. She cited the World
Bank’s estimate that 90 percent of the DVDs in circulation in Nigeria are
illegal copies. “If you factor all those pirated films in, you begin to get a
sense of how big the industry really is,” she said.